Weetabix

​

The UK's best selling cereal had an image crisis - nobody actually liked it. The people spoke on their social feeds and we listened. Enter a whole new range of recipe ideas entitled 'Any-which-way-a-bix'. Recipes and suggestions that to this day causes controversy, most recently with the 'baked-bean-a-bix' post on twitter last year.

​

Weetabix is still the UK's number one cereal, only now, people actually like it.